The paid models who pose for him, and who are typically recruited by way of ads placed in street press and on lamp-pole posters, are photographed or filmed - by a mostly female crew - in high definition using natural light, without retouching, in an equally "regular" setting, such as a bedroom with clothes strewn on the floor and posters on the walls.
Hall is a pioneer of a phenomenon called "reality porn" or "female-friendly ethical erotica". It has a sense of humour: one recent Olympic-themed clip showed a dozen fresh-faced girls doing shot put in their undies. The site comprises photographs and videos of regular young women - many of them uni students in their 20s - engaged in various activities, from undressing and having an "intimate moment" alone to indulging in explicit sex with other girls.
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